January Third

Federal Realty

Treat Yourself Campaign

A jubilant marketing campaign to celebrate an optimistic season.

As the world began to reopen in Spring 2021, Federal Realty came to January Third to design a campaign welcoming neighbors back to Federal Realty's communities — and increase awareness of their properties across social and digital channels.

The goal was awareness among the targeted local audience, and the campaign outperformed expectations, beating Facebook's average CPM by 83% and reaching 335,829 unique people.

Agency for real estate campaignSocial ad campaign by January Third
Commercial photo shoot by January Third
Real estate marketing campaign
FR_1A_SocialArtboard 11FR_1A_SocialArtboard 1
Commercial photoshoot for real estate company
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